Business Management is an international programme that focuses on key aspects of modern business and organisation management, including strategy, marketing, HR, project management, leadership, and sustainability.
We offer customisation of studies through 5 specialisation modules preparing you for a career as: Talent Manager, Project and Process Manager, Marketing Communication Specialist, Business Developer or Digital Marketer. The Programme is accredited by the International Project Management Association. Students can take the IPMA certification exam and earn a Marketplace Simulations digital badge.
Polish and international staff value active teaching methods and a hands-on practical approach with business simulations, VR, direct involvement of business partners in the classes and a unique mentoring programme. We are proud that one of the programme’s priorities is students’ well-being; we help you develop your soft skills and we have a caring outlook.
Course leader:
Contact
Department of Strategic Management
profesor nadzwyczajny, Menedżer kierunku Business Menagement,
block B, room 116
Recruitment of Polish citizens with certificates or diplomas obtained abroad:
Recruitment of Polish citizens with certificates or diplomas obtained abroad:
Senat Uniwersytetu Ekonomicznego we Wrocławiu wyraża zgodę na przyznanie uprawnień laureatom i finalistom olimpiad przedmiotowych przy ubieganiu się o przyjęcie na studia w latach 2019-2022 według konkretnych zasad.
Sprawdź:
Student profiles
The graduate will be prepared to take on entrepreneurial and managerial roles in both businesses and non-profit organisations, with a thorough understanding of how to manage people and tasks to achieve organisational goals. They will have developed strong competences in innovation, strategy, marketing, HR and sustainability, and will be equipped to assume managerial positions in organisations of their choosing.
Career prospects
- Digital Marketer
- HR Business Partner
- Innovation and Start-ups Leader
- Marketing Communications Specialist
- Project and Process Manager
- Team Leader
Modules
Business Developer
Digital Marketer
After the Internet, social media and mobile revolution, the digital market has become one of the pillars of today’s economy. Within the module’s courses, students will learn how to integrate different digital media, create marketing content, and develop digital campaigns; as well as how to do social media planning. The application of the gained knowledge, skills and competences will help future managers in forming a digital marketing plan to manage digital marketing performance efficiently.
Courses making up this specialisation module:
- Social Media Management
- User Experience
- Market Intelligence
- Agile Marketing
Marketing Communications Specialist
Marketing communication is a fundamental part of any company’s marketing efforts. This specialisation provides students with the skills needed to develop and execute purposeful and effective communication strategies and tactics.
This module is designed to provide both a broad view on meaningful and intentional communication with different stakeholders, as well as specific guidelines related to creating distinctive and appealing branding.
Courses making up this specialisation module:
- Branding and Brand Strategy
- Strategic Narratives
- Stakeholder and Community Relations
- Merchandising
Project and Process Manager
Processes and projects of various types are present in all organisations, and it’s quite common for young people’s managerial careers to start with the position of a process manager or a project manager.
This module teaches the skills necessary to begin working with processes and projects, with a particular focus on methods and tools for process mapping and development, process optimisation, project and portfolio management, as well as managing project teams.
Courses making up this specialisation module:
- Business Process Modelling
- Lean Management
- Project Budgeting and Controlling
- Strategic Project Management
Talent Manager
Study fees
ACCREDITATIONS, CERTIFICATIONS AND DIGITAL BADGES
