Business Management

Business development plays a key role in helping organisations grow and adapt to changing markets. This specialisation gives students the knowledge and practical skills to identify new business opportunities, understand customer needs, and support sustainable business growth.

The module introduces students to the key aspects of business development, from analysing markets and designing innovative business models to building effective sales strategies and creating positive user experiences. It prepares students to develop and grow their own business ventures, as well as to drive growth and innovation within established organisations across a wide range of industries.

Courses making up this specialisation module:

• Business Model Innovation
• Market Intelligence
• Selling and Sales Management
• User Experience

Effective communication helps organisations build strong brands, connect with their audiences, and stand out in competitive markets. This specialisation explores how organisations create and communicate their identity, build trust with customers, and develop marketing activities that make an impact.

Throughout the module, students study the principles behind branding, storytelling, social media communication, and product presentation. They learn how communication influences the way organisations are perceived, how brands engage audiences across different channels, and how marketing messages can support long-term business success. The skills gained in this module prepare graduates for careers in marketing, branding, corporate communication, digital marketing, and related fields.

Courses making up this specialisation module:

• Branding and Brand Strategy
• Strategic Narratives
• Social Media Management
• Merchandising

Processes and projects of various types are present in all organisations, and it’s quite common for young people’s managerial careers to start with the position of a process manager or a project manager.

This module teaches the skills necessary to begin working with processes and projects, with a particular focus on methods and tools for process mapping and development, process optimisation, project and portfolio management, as well as managing project teams.

Courses making up this specialisation module:

• Business Process Modelling
• Lean Management
• Project Budgeting and Controlling
• Strategic Project Management

People are at the centre of every successful organisation. This specialisation is designed for students who want to understand how organisations attract, develop, and retain talented employees, while creating environments where people and businesses can grow together.

The module provides students with practical knowledge of talent management, combining modern approaches to employee development with an understanding of workplace regulations and organisational needs. Through coaching methods, assessment simulations, and real-life case studies, students learn how to identify potential, support professional growth, and contribute to building engaged and high-performing teams. The skills gained in this module prepare graduates for careers in human resources, talent development, and leadership support across a wide range of organisations.

Courses making up this specialisation module:

• AC/DC Simulation
• Coaching and Mentoring
• Labour Law in Case Studies
• Learning and Development of High-Potential Employees